Why should coaches change the way they offer their services?


One of the jobs that have suffered most due to social alienation and everything that has happened with the pandemic has been coaches. This is because services are often provided in spaces where many people are constantly interacting with each other, so there is a high likelihood that bacteria and germs will spread more easily. This has led to the temporary cancellation of these spaces by the authorizations, to avoid massive contagion.

Well, people who depended on these spaces, such as trainers, have found it challenging to generate income, so they have had to seek alternatives that allow them to make money doing what they like best.

For the time being, one of the alternatives that the coaches have found is to provide this service at home; it is not only about the person going to the person’s house, but in moving their work to digital media. Those interested can program private training sessions where employing a video call; the professional can accompany the person while he/she exercises, indicating the activities that he/she should do.

Another alternative that these workers can consider is to attend the homes or senior care Mexico, where before entering the spaces, it is verified that the trainer is not infected or has a disease that could endanger others’ health.

This new modality generated allows the trainer to make profits and take his work to a much more practical process. On the other hand, by choosing this option, safety protocols are still respected, avoiding direct contact with people.

Since one of the main objectives of implementing these new changes is that the coaches use digital media, it is necessary to have the required knowledge or know what helps to succeed in this space. Some of the things to consider are:

  • Having an optimal website
  • Create content of interest and according to the services
  • Be active and generate content in social networks
  • Update contact information found on the website or in Google
  • Use management tools
  • Incorporate digital marketing strategies

Offering home service through the Internet can be very useful for coaches, mainly because there will be a significant advantage over the competition.

Benefits that can be obtained

It avoids contact with people and the displacement of clients, thus respecting the authorities’ health protocols.

People should not have to wait to be attended; something that used to happen a lot in the training centers is that people had to wait to be treated many times. Now they can have an appointment.

Personalized services are offered, so if the person wants more individual attention, he/she can choose this option, where the exercises will be according to the results that the person wants to obtain.

For the trainer to provide an adequate service, it is necessary to have specific requirements or to perform certain actions, such as a particular agenda, sending reminders of appointments, having a previous session with the person to know what they are looking for and, if necessary, having an online store where clients can purchase products.